Salesforce Marketing Cloud Consultant

oklahoma city , Oklahoma

Our client is seeking a Salesforce Marketing Cloud Consultant to join their team in Oklahoma City, OK.

Responsibilities

  • Manage the Marketing departments use of the Salesforce Marketing Cloud (SFMC) platform by independently creating target marketing lists using complex query building languages, managing & utilizing multiple databases, creating & maintaining the complex web of data tables to make data gathering easy & efficient for other stakeholders, provide strategy & guidance in building sophisticated customer journeys such as account opening, account usage & other journeys
  • Act as the SFMC expert user and provide strategy to multiple departments by leading projects, campaigns, and initiatives to maximize SFMC's value and the clients digital marketing performance
  • Monitor SFMC's usage, perform administrator duties including managing user permissions and accessibility, create and manage the distribution of the training library for current employees’ growth & new hire success and onboarding
  • Create campaign and promotion KPIs to report performance and guide future strategy
  • Create and manage all email tracking initiatives, web analytics, and system usage performance indicators
  • Lead communication needs of other business units within client
  • Stay on top of SFMC's new releases and features and provide updates to users
  • Manage client relationship with SFMC making sure we are within contract limits
  • Manage user permissions and accessibility, create and manage the distribution of training library for current and new employees; Lead meetings and presentations on SFMC product overviews highlighting and informing stakeholders of updates withing SFMC; Manage the Client/Salesforce vendor relationship
  • Manage data implementation to and extraction from SFMC to enhance firm's digital targeting and enrich marketing's data analytics; Manage the data structure within SMFC by connecting multiple data points to a specific customer enabling marketing to provide relevant data driven communication
  • Create lists, campaigns, and journeys using SQL and/or imports for marketing projects using given parameters, coordinate with other users to implement the campaign, test the workflow, & verify successful implementation
  • Provide reporting on all metrics within Salesforce Marketing Cloud that will give insights to stakeholders within the company for all marketing initiatives delivered through Marketing Cloud

Qualifications

  • A Bachelor’s degree
  • 2+ years of Salesforce Marketing Cloud experience
  • Data management and excel experience
  • Experience with SQL, Tableau, Power BI preferred
  • Marketing cloud certifications are a plus

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